Could we make people healthier by tricking the brain into thinking broccoli tastes like chocolate?
A group of internationally acclaimed chefs, bench neuroscientists, food scientists and clinical neurologists are confident that they can.
A new science called Neurogastronomy explores brain and behavior in the context of food.
According to Dan Han, PsyD, a co-founder of the International Society of Neurogastronomy, this isn't about re-engineering food per se, but re-engineering the brain into perceiving food differently.
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